Ash Rahal Email

Product Designer / AI Builder

13 years across B2B SaaS, mobility and fintech. Shipped native apps used by 120,000+ and 2M+ users.

  1. Two phones over an aerial photo of a road junction. One shows the Fahrtenbuch trip list, the other a trip on a map with the four category buttons.

    Featured · Native iOS and Android

    Vimcar Logbook

    Onboarding completion rose from 80.7% in month 1 to 88.9% by month 3, support tickets fell 24%, and up to 74% of drivers adopted auto-categorisation, on a native iOS/Android app used by 120,000+ drivers.

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  2. Sova on a laptop and a phone. The web dashboard lists a student's lessons; the phone shows the same lessons in a mobile layout.

    Web and mobile · AI

    Sova Study

    Rebuilt the product's AI architecture after testing showed a pure-LLM approach was convincing but educationally unreliable.

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  3. Two phones over a night-time city skyline. One shows a trader's social profile with a Copy button; the other shows portfolio performance stats.

    Native iOS and Android · Fintech

    Naga Trader

    Redesigned trader profiles around social proof, driving 25% copy-trading adoption on a social trading app with 2M+ users.

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  4. Three JobCracker side panels on a warm background. In front, a result for a demo Senior Product Designer posting with a note that it was posted about 35 days ago and reposted, the job facts, Mark as applied and a Partial fit. Behind it, the Analyze this job screen with the acorn mascot, and the stats view.

    Chrome extension · AI

    JobCracker

    A Chrome extension that compares a job posting with your background and shows matches, gaps and what it can't know.

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More work